In the vast landscape of digital marketing, one tool stands out above the rest: video content.
We recently produced a video for one of our clients that was to be used for a targeted ads campaign on LinkedIn and the results were resounding:
This isn’t just a statistic, it’s a testament to the undeniable effectiveness of video in capturing audiences attention and driving engagement.
CLICK-THROUGH RATES 404% HIGHER THAN THE INDUSTRY AVERAGE
As many marketers will tell you, click-through rate (CTR) is the golden metric in the digital marketing realm. It measures the percentage of users who click on a specific link out of the total number of users who view a page, email, or advertisement.
A high CTR indicates that your content is resonating with your audience and compelling them to take action.
Now, consider the differnece between the CTR of this example (1.78%) and the industry average (0.44%). It’s not just a slight improvement; it’s more than 4 x times higher.
VIDEO IS OUTPERFORMING OTHER CONTENT
But why does video outperform other forms of content so dramatically?
The answer lies in its ability to tell a story, evoke emotion, and deliver information dynamically and engagingly.
Unlike text or static images, video content creates a richer and more immersive experience for the viewer. People love watching videos.
On top of that, video content has the unique ability to humanise your brand and forge genuine connections with your audience.
Whether it’s through employee interviews, customer testimonials, or product demonstrations, video allows you to showcase the personality and values that set your brand apart.
HOW DO I IMPROVE CTR?
So, if you’re still on the fence about incorporating video into your marketing strategy, the evidence is clear: video works.
It’s not just a trend. When done right, it’s a fundamental shift in how we consume and interact with content online.
Embrace the power of video, and watch your click-through rate soar to new heights.