It can sometimes seem a challenge to find the right Corporate Video Styles That Resonate with Your Target Audience. In the fast-paced world of corporate communication, the way you present your message can be just as important as the message itself. Corporate videos have become a cornerstone of modern business strategies, offering an engaging and versatile means of conveying information. However, to truly connect with your audience, it’s crucial to choose a video style that resonates with them. In this blog, we’ll explore some corporate video styles that can captivate your target audience.
1. The Documentary-style Video
The documentary-style video dives deep into your company’s story, offering an authentic and detailed look at your history, mission, and values. This style resonates with audiences who appreciate transparency and want to understand the heart of your organisation. Documentary-style videos often include interviews with key team members and showcase your company’s journey, creating a personal connection with viewers. Its important not to make these too long as it will have the opposite effect your after and your audience will lose interest. Take a look at this example of one we made last year.
2. Explainer Videos
Explainer videos simplify complex concepts and processes. They’re perfect for audiences who value clarity and need to understand your product or service quickly. By using animated graphics, clear narration, and concise messaging, explainer videos are a powerful tool for breaking down intricate ideas into digestible pieces. Here’s one we made for Canal & River Trust.
3. Testimonials and Case Studies
Audiences often trust the experiences and opinions of their peers. Testimonial and case study videos feature satisfied customers or clients sharing their success stories. These videos resonate with potential customers who are looking for proof that your product or service delivers real value. Check out this one we shot in Amsterdam for Business Radar.
4. Animated Videos
Animated videos are highly versatile and can be tailored to suit various target audiences. They’re particularly effective for conveying abstract concepts or showcasing creative and imaginative aspects of your brand. Animated videos can range from playful and whimsical to sleek and professional, depending on your audience’s preferences. We made this one earlier this year for Electrified Automation.
5. Behind-the-Scenes Videos
Peek behind the curtain with behind-the-scenes videos. These give your audience an exclusive look at your company’s inner workings, culture, and the people who make it all happen. Behind-the-scenes videos humanise your brand and resonate with audiences who appreciate authenticity and transparency. Even we use these videos, check out this video that takes a behind the scenes look at the Holler team.
6. Product Demonstrations
For audiences interested in the practical aspects of your product or service, product demonstration videos are invaluable. They provide a hands-on look at how your offering works and what it can do for the viewer. We made this one for AB InBev last year to showcase the Perfect Draft Pro.
The key to creating corporate videos that resonate with your target audience is to understand their needs, preferences, and expectations. By choosing the right video style and tailoring your content to your audience’s interests, you can create videos that not only capture their attention but also leave a lasting impact. In the ever-evolving world of corporate communication, video styles that resonate are the ones that forge genuine connections and foster trust with your audience.
At Holler, we’ve got over 12 years experience creating corporate videos. If your looking to kickstart your next project get in contact today via our website or give one of the team a call on 02071128665.