Marketing video production is a powerful tool to grab attention, convey your brand message, and boost conversions.
Did you know that 88% of marketers report a positive ROI with marketing videos? How about that
But here’s the thing: an awesome marketing video production is just the beginning. If you want to maximize your return on investment (ROI), you can’t just sit back and hope it works like magic.
In this blog, we’ll show you exactly what you need to do with your video once it’s made to make it a roaring success.
Spread the Word
Don’t let your marketing video gather dust. Get it out there for the world to see with these strategies:
GET SOCIAL: Share your video on social media platforms where your target audience hangs out. Did you know videos on social media get a mind-blowing 1200% more shares than text and images? That’s exposure and conversions waiting to happen!
ROCK YOUTUBE: YouTube isn’t just for funny cat videos. It’s the second-biggest search engine, so optimize your video to reach a wider audience. Jazz up your title, description, tags, and thumbnail to make it pop
Rock the SEO Game
SEO isn’t just for websites—it’s for videos too! Boost your video’s visibility and reach with these tips:
FIND THOSE KEYWORDS: Discover what words or phrases your audience is searching for and sprinkle them naturally throughout your video’s title, description, and tags.
SHOW US THE TEXT: Adding a transcript of your video works like magic for SEO. Search engines love crawling text, so your video has a better shot of showing up in search results.
Email: The Secret Weapon
Don’t underestimate the power of email marketing to give your video the spotlight it deserves:
PERSONAL TOUCH: Craft personalised emails that address your audience’s pain points and highlight how your video can solve their problems. Personalization grabs attention and gets those clicks.
NEWSLETTERS THAT WORK: Include your video in your newsletters to existing customers. Embed it right there or provide a clickable thumbnail. Email clicks go up by 300% when you add video to your emails.
Take Charge with Landing Pages and CTAs
Don’t let your video hide in the corner—put it front and center and get people to take action:
LANDING PAGES: Put your video on landing pages that matter. Make it big, bold, and impossible to miss. Videos can boost conversions by a whopping 80% because they speak louder than words.
MAKE YOUR CTA COUNT: Add clear and compelling calls-to-action (CTAs) at the end of your video and on the surrounding webpage. Tell viewers exactly what you want them to do, whether it’s buying, signing up, or reaching out.
Conclusion
Creating an awesome marketing video is just the start of your journey.
To maximize ROI, you need to spread the word, rock the SEO game, use email marketing, and take charge of landing pages and CTAs.
By following these steps, you’ll unlock the full potential of your marketing video, reaching more people, boosting engagement, and driving conversions.
Remember, a well-crafted video with strategic promotion and optimization can work wonders for your business.