We worked with AB InBev to create an engaging series of product videos, that were designed to show their customers how to use their PerfectDraft 2.0.
THE PLAN
Throughout the project, we worked closely with the client to plan and execute a creative concept that effectively communicated the unique qualities of each product while maintaining a cohesive brand identity.
We identified targets audiences, languages and platforms that the videos would need optimising for.
THE SOLUTION
To bring the concept to life, we opted for filming in controlled studio conditions. This decision allowed us to carefully craft the lighting, sound, and visual elements, ensuring a professional and visually captivating outcome.
Working with an actor, we directed each scene making sure we captured all the shots in the storyboards.
The project resulted in the production of an impressive collection of 48 product videos, each meticulously tailored to highlight a specific beverage from AB InBev’s portfolio.
Recognising the global reach of the client’s brand, we undertook the additional task of translating the videos into five different languages. This localisation effort not only ensured the videos effectiveness with diverse audiences but also showcased AB InBev’s commitment to global inclusivity and accessibility.
We also provided AB InBev with optimised social media video versions. These versions were carefully tailored to meet the specific requirements of each platform.
This ensured maximum engagement and visibility among their target audience.
TO WRAP UP
We successfully crafted a series of punchy and exciting product videos that effectively explained how to use the client’s product .
From meticulous planning to precise execution, our team ensured that the client’s goal was achieved.
These videos will undoubtedly serve as powerful marketing assets for AB InBev to engage their consumers worldwide.
Got a similar project in mind? Get in touch with our team today.