Vertical video has taken the social media landscape by storm and the vertical video statistics are pretty eye-opening.
Gone are the days when horizontal video ruled the screens. In 2023, vertical video has emerged as a powerful medium that captures attention, enhances engagement, and resonates with audiences across various platforms.
The Mobile-First Generation
As mobile devices dominate the digital realm, vertical video has become a natural fit for users who spend a significant amount of time on their smartphones. According to recent statistics, in 2022, mobile video consumption reached 79% of global internet traffic. Users are increasingly favoring the convenience and ease of holding their devices vertically, making vertical video a seamless and immersive viewing experience.
Social Media Dominance
Social media platforms play a pivotal role in shaping online trends, and they have fully embraced the vertical video format. Platforms like Instagram and TikTok have experienced exponential growth, w
ith millions of users engaging with vertical videos daily. Research indicates that vertical videos receive higher engagement rates and longer viewing times compared to their horizontal counterparts.
In fact, a study found that vertical videos on Instagram Stories generated up to 9x more engagement than horizontal videos on the same platform.
User Behavior and Attention Span
In the fast-paced digital world, capturing and retaining users’ attention is crucial. Vertical video aligns with users’ natural scrolling behavior, eliminating the need to rotate their screens or adjust their viewing habits. The vertical format takes up the entire screen, creating an immersive experience that holds viewers’ attention for longer periods.
Research indicates that the average attention span for vertical videos is 9 seconds longer than for horizontal videos, highlighting the importance of this format in captivating audiences.
Increasing Production and Advertising Focus:
Recognizing the rising demand for vertical video, content creators and marketers are increasingly investing in its production. Brands are leveraging vertical video to tell compelling stories, connect with audiences, and drive conversion rates. Advertising platforms have also embraced vertical video, with reports suggesting that vertical ad formats yield higher click-through rates and engagement. This shift in focus highlights the growing importance of vertical video as an effective marketing tool.
In 2023, vertical video has become an integral part of the digital landscape, captivating audiences, and reshaping content consumption patterns. Its compatibility with mobile devices, alignment with user behavior, dominance on social media platforms, and positive engagement statistics are all factors contributing to its importance. As we move forward, the vertical video statistics prove that vertical video will continue to play a significant role in delivering compelling stories and connecting brands with their target audiences. Embracing the power of vertical video will be crucial for marketers, and businesses in this digital era.