We are all now aware that video content is one of the best tools to use for your marketing campaigns. Not only does it make you stand out but it promotes your business or company in an exciting and engaging way. Let’s take alook at a quick guide to video advertising for your 2023 campaign.
WHAT IS VIDEO ADVERTISING
Well in short video advertising is a piece of promotional content that will often be used as an advert. This means that it could be seen by your target audience before videos on YouTube, as a sponsored post on social media or on your own channels if they follow or subscribe to you. Industry experts are predicting that video advertising will become the most dominant force of advertising over the next decade, so what are you waiting for? Take a read of our quick guide to video advertising for your 2023 campaign then get in touch with the team to get your next project moving.
THE MAIN ADVANTAGES TO USING VIDEO ADVERTISING
First up has got to be that audiences are now watching more video content than ever before. We have seen that now around 92% of B2B prospects consume online video and nearly a third of online shoppers will purchase a product after watching its AD online.
Videos also allow you to deliver more information in a lot less time. Due to it being a more engaging format your intended audience are more likely to watch than read a long passage of text.
However it’s important to note that you don’t just want to be talking directly to the camera with nothing else going on. Storytelling has a big part to play when getting the viewer to stick around and interact w
ith the video. You want the video to not only be informative but emotive to really connect with the viewer.
SO WHERE DO WE COME IN?
We can help kickstart your video advertising for your 2023 campaign. With over 10 years of experience in the industry the team can help make your vision into a reality. We will make sure your video tells your story and really connects to your target audience. Get in touch today to find out where we can help!