Recently, AI has made significant advancements in various fields, including marketing video production.

AI’s potential to revolutionise the way businesses create and distribute marketing content has been a topic of discussion for some time now.

However, while AI has made progress in video creation, it still cannot match the creativity, empathy, and intuition that human beings possess. In this blog, we’ll explore why AI cannot make videos as good as human beings can.

MARKETING VIDEO PRODUCTION SHOULD CONNECT

Marketing videos need to connect with the audience emotionally. A video that fails to do so will not be effective in driving sales.

While AI can be trained to analyze data and create videos based on that data, it lacks the emotional intelligence to create videos that appeal to human emotions. AI cannot understand the nuances of human behavior and psychology, which are critical in crafting a compelling marketing video.

AI CAN’T BE CREATIVE OR UNIQUE

A good marketing video is one that stands out from the competition, and this is where human creativity comes into play.

People have an innate ability to think outside the box and come up with fresh and innovative ideas that capture the audience’s attention.

AI, on the other hand, relies on data analysis and algorithms to generate ideas.

While this can be useful in creating videos that meet specific criteria, it lacks the ability to be truly creative and original.

AI MARKETING VIDEO CAN BECOME OUTDATED VERY QUICKLY

A good marketing video should be able to evolve as the market changes and new trends emerge.

Human beings are more adept at adapting and evolving their ideas, whereas AI algorithms are limited by their programming and the data they have been trained on.

As a result, AI-generated videos may quickly become outdated or irrelevant in today’s fast-paced marketing landscape.

AI CAN’T BE AUTHENTIC OR GENUINE

Consumers today are savvy and can quickly spot a fake or insincere message.

Marketing videos that lack authenticity or seem disingenuous can harm a brand’s reputation and credibility.

Humans have the ability to convey emotions and genuine passion for a product or service, something that AI lacks.

TO WRAP THIS UP…

At the end of the day, while AI has made significant progress in video creation, it still cannot match the creativity, empathy, and intuition that human beings possess.

Marketing videos need to connect emotionally, be creative and unique, be adaptable and flexible, and be authentic and genuine. These are skills that AI cannot replicate.

Therefore, businesses looking to create effective marketing videos should rely on human expertise and creativity rather than relying solely on AI-generated content.

At Holler, we’ve got bucketloads of human expertise. So for all your non-AI-generated needs, get in touch with our team of creative humans today!