How to make a video testimonial could seem like an impossible task to some so we’ve put together a quick guide on how to create your next one.
With over 10 years experience in making them we will take a look at; what exactly they are, how they will benefit your business, what makes a good testimonial and some of the top examples.
WHAT IS A VIDEO TESTIMONIAL
A video testimonial is an honest endorsement from an employee or client about the workplace or product/service you offer. They are one of the most important pieces of content that need to be in your marketing strategy with 89% of marketers saying that video testimonials are the most effective content.
Video testimonials are a brilliant way to showcase the services you provide or highlight the specific clients and industries you have worked with.
HOW TESTIMONIALS BENEFIT YOUR COMPANY
Testimonials really establish an industry leadership feel to your business that in turn builds up that trust in your brand for both new and returning customers. Potential customers to your business may look at a number of ‘success criteria’ like accreditations, awards and more but still not feel completely assured.
As well as trust, testimonials improve your customer relationships. Asking a client for their feedback and for them to appear on camera makes them feel valued and customers who feel that their opinions matter are more likely to return for further business. So not only is a testimonial helping to bring in new clients but also firm up existing relationships with clients.
Another benefit that may be seen as small by many is the feeling your staff get from the appreciation of their work. Testimonials can provide a real boost which will help improve your company’s productivity and customer relationships.
WHAT MAKES A GOOD VIDEO TESTIMONIAL
Building an emotional connection is a great way to aid the success of your testimonial. Facts and statistics will convince some people but before you appeal to the need your customer has you need to get at their heart.
If your audience can personally connect with the subject of the testimonial it will make it an extremely valuable and powerful marketing tool. Remember this when planning your questions!
With all videos it’s best to keep them short and sweet. Two to three minutes maximum is perfect and will give you enough time to get all the points you want to across but also keeps it in a timeframe that will keep it interesting for the viewer.
CHECK THESE OUT
Take a look at a few examples of some recent testimonials we shot. The first is an employee testimonial for Dell Technologies and the second is a client testimonial produced for Business Radar with their client Atradius.
EMPLOYEE TESTIMONIAL – DELL TECHNOLOGIES
BUSINESS RADAR – ATRADIUS TESTIMONIAL
Here at Holler we have over 11 years of experience in making high quality testimonials and all forms of corporate video. Get in touch with one of our team to talk through how we can help get your project rolling.