You only have to look at the statistics to see that video marketing has become a key resource for businesses. To help we have put together the ultimate guide to help you understand video marketing in 2021.
The rise of video has made it become something we are experiencing more in our everyday lives. It’s all around us; on social media, within entertainment, via sports and more. Video has become one of the most effective ways companies have to engage with their audience, this is why it’s now vital video is included within a brands marketing strategy for the year.
But What Is Video Marketing?
Video marketing in simple terms is the creation and sharing of video content to attract, retain, convert or share content marketing. It can help promote events, messages, brand values and so much more in an easy to view format.
The Proof
A study conducted by the Statista Research Department found that over 27% of people watch over 10 hours of online video content per week.
It is now estimated that by December of 2022, 82% of all internet traffic will be video. These statistics are proof of why no marketing team, business or organisation can afford to ignore video.
Why Use Video Marketing In 2021?
In simple terms, it’s now vital for your company to be using video content as part of its marketing campaign. As a digital marketing tool that outperforms other content formats, if you’re not using it I’m sure your competitors will be. Here are just some of the positives of using video content:
- Search engines love video content
- Boosts sales
- More real
- Builds trust
- Great at explaining things
- Perfect for social media sites
- Mobile friendly
Marketing videos can also come in many forms. You can be as creative as you would like. Here are just a few of our most popular options:
- Brand Videos
- Company Promos
- Interviews With Key People
- Explainer Videos
- Testimonials / Case Studies
- Recruitment
- Meet The Team
Getting The Edge
It’s time to get ahead of your competition and get the wheels rolling on your next project.
For many, it seems a huge challenge to incorporate video into their marketing strategy for the year. These are the 3 key stages in making a successful video marketing campaign; planning, production and promotion. If you’re puzzled or worried about how to pull these off there is no need to be. Our team of experts here at Holler can help with all these stages to make sure your video marketing campaign is as successful as possible. Call us today to find out more!