No matter what kind of video marketing trends blog or resource you read, they’re all saying the same thing: video needs to be part of your marketing strategy.
Video comes in many forms, so you need to know which type of video is on trend so that your message will chime with your audience.
Shorts? Live streams? Youtube Ads? Here we take a look at some of the top video marketing trends for 2023 and how you can make them a part of your marketing plans.
SHORTS
We’re not talking about trousers that only reach the knees. In 2020, YouTube launched ‘YouTube Shorts’ and it’s been gradually growing in popularity. Vertical video in short form that has a bit of a TikTok/Instagram stories vibe.
They have gotten about 5 trillion views, so clearly they’re trending.
They only last for a few seconds and tell a super quick story. Most of the time it will be user-generated content, but there is good opportunity for marketing as well.
SEQUENTIAL STORYTELLING
YouTube has put a lot of time into discovering what makes great video content. Their research shows that sequential storytelling (a beginning, middle, and end) gets more views and better results.
This will work for YouTube and just about anywhere else you plan to use video. The common denominator is that you just have to remember to tell a story that will resonate with audiences.
TRAINING CONTENT
A popular example of this would be a series of ‘How-to’ videos explaining how to use a product. This has potential for both customer-facing purposes or internal purposes i.e. staff training.
Consumers prefer watching videos to learn about new products or services. Much more than reading articles, infographics, or manuals combined.
When you think about it, if you need to know how to change a wiper blade on your car, chances are you’ll go to YouTube a look for a tutorial video.
It’s visual, it’s clear and it’s easily consumed.
LIVE VIDEOS
Live videos aren’t just for Instagram or Facebook. The
y are spreading to other platforms and use cases such as web chatting or conferences.
Live video can help to create a genuine connection with your audience. They love that.
Audiences have said they would rather watch a live video from a brand than read a blog post.
So, if you aren’t going live, it might be time to think about it.
Just be sure that you hire the professionals for this to ensure that your video and audio are top notch and to make sure it’s streaming properly. The main reason viewers turn off live video is poor quality.
SHORT YOUTUBE PRE-ROLLS
One thing that marketers hate is the skip button on YouTube.
But what if your YouTube pre-roll ad finishes before the skip button appears? It’s definitely getting seen, that’s what happens.
YouTube pre-rolls are often an inconvenience to viewers. You’re pushing your video in front of the one they want to watch.
So the challenge is to make something cool enough to chime with them in 6-10 seconds.
You don’t need to tell the whole story. Just tease them with enough to make them want to find out more.
Fast-paced and engaging visuals are a must if you want to lure them away from their funny cat videos.
What if your video ad finishes playing before the “skip” option pops up? It kind of ensures that all the content will be seen.
Super short (or micro) video ads are catching on.
PROFESSIONAL VIDEO PRODUCTION
One trend that isn’t going away is ensuring that you bring in a team of highly experienced video creators to make your video for you.
At Holler, we have over 10 years of experience in making highly engaging and effective video content for some of the world’s biggest companies.
Interested? Get in touch now to see how we can help with your video marketing plans for 2023.